Myths and Misconceptions About Starting an Online Business
Are you trying to start an online business?
Think of banner ads as the spice in your affiliate diet. Sprinkle
them around, but for a heartier helping of sales, you'll need something
more solid!
Learn to give your visitors longer, more descriptive pre-sales text. Revamp
your affiliate advertising using these simple steps:
#1. Pull the Reader in
To convince your audience that your text is worth reading, make your first
sentence or two very interesting. Make a bold statement, say something
seemingly ridiculous, or appeal to your prospect's emotional side. Then,
tie this grabber in with the rest of your copy.
#2. Introduce the Product
What is the product you're advertising? What does it do? Directly after
your grabber, give a compact explanation of your product. Keep this explanation
short, while still being very clear. This should still be a very short
section of your text.
#3. Explain the Product's Significance
What will it do for me?
By writing your own copy, you can directly target your unique audience.
Make the most of this opportunity! Clearly explain how your readers will
benefit from this product.
No one knows your audience like you do. Suggest a variety of product uses
just for them, and give examples. This is the time for details - make
this section long and rich.
#4. Tell the Reader to Make a Purchase
You've come so far - you've laid out exactly what the product is and how
it will help your unique audience. Now, seal the deal - tell your readers
to purchase the product! Include your affiliate link in this section.
This step may sound strange, but it's necessary. Often, people hear about
a product and are genuinely interested, but fail to actually make a purchase.
A clear call to a simple action cuts down on buyer ambivalence. Don't
be pushy - just change your verb tenses to the imperative. Instead of:
"If you think that you fit this profile, you might want to think
about buying this product."
Say: "Click here to order an account today."
#5. Drive Sales - Use Long Copy
If you don't feel ready to write long copy yourself, ask your affiliate
program manager for help! Many companies release well-written articles
by respected authors that you can reprint free of charge.
The novelty of the Web is wearing off. People online now are busy. Surfers
won't make a purchase unless you make a great case for what they'll get
out of it. And you're not going to do that with just a banner ad.
Beka Ruse fights spam as the Business Development Manager at AWeber Communications. Ad tracking, live stats, and a strict anti-spam policy.
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