Network Marketing Do's and Don'ts
Why did you become a network marketer? Most people
immediately respond, “for the money!” However, this is not
the real reason...
No one subjects them to the hard work of building a business just for
little pieces of paper with the faces of dead presidents. The truth is
you work in order to obtain what those little pieces of paper can bring
you.
The first thing you need to do is to find the reason WHY you are a network
marketer.
Is it the freedom to choose whatever you want to do whenever you want
to do it?
Maybe you are looking for a different lifestyle.
If there is one thing that is critical to your network marketing success,
this is it. If you don’t have a reason, you have no motivation to
succeed.
A network marketing business is a teaching and coaching business. If you
don’t like interaction with other people, a network marketing business
probably is not for you. There’s a concept that most network marketers
just can’t seem to get a handle on. You do not sponsor 'reps' and
'agents', you sponsor 'people!'
If YOU have to find a reason why you are building your business, then
doesn’t it stand to reason that other people will have to do the
same thing? If that’s the case, then why is it that network marketers
continually focus on how much money your prospect can earn?
There’s no way you are going to convince 'Joe Sixpack' to get out
of his Lazyboy recliner unless you find out what his motivation is. Most
network marketers literally pound in the amount of money Joe can earn.
They bombard him with message after message about how 'Successful Sam'
has just purchased his 10th Porsche, refurnished his 25,000 square foot
cottage and promise Joe that he can do the same!
Just how realistic is this approach? Joe isn’t stupid. He works
long, hard hours at his job in order to provide for his family and truly
believes that the best thing he can hope for is saving enough money by
summer to pay for a camping trip. Then here YOU come, promising Joe that
he can have everything that Sam has and he can have it if he will just
sign that piece of paper making you his sponsor!
You may sponsor a few people that way, but if you are in business for
the long haul, you need to change your approach and do it fast.
Don't get me wrong - there's no right or wrong way. But, there's certainly
a much more effective approach. It's so simple, but in your rush to sponsor
another 'rep', you overlook the fact that you're in the business of helping
people change their lives.
We have two ears and one mouth for a reason - we are supposed to “listen”
twice as much as we “speak.”
Instead of pouncing on Joe with the latest and greatest network marketing
program of all time, find out what Joe wants and needs. Ask him questions,
lots of questions.
In fact, in your first meeting with Joe, don’t even mention your
business! Yes, that’s what I said. Don’t even bring it up.
Remove yourself from the super duper network marketing persona and spend
time making a new friend.
Follow these recommendations and you are set to grow your business exponentially.
